TourHQ.com is a travel portal which helps you find travel guides across the globe. You can register as a Guide or a Traveller and meet with filtered people based on their reviews and experience to make your travel memorable.
Challenge
To avoid over-targeting existing visitors.
Solution
A dynamically innovative digital media suite that allows users to be retargeted based on the tour they saw last and spent the most time viewing. This was done by introducing a contextual campaign to increase reach by showing prospective audiences the current, and most popular tour. In addition to that, we applied daily and lifetime frequency caps specific to each user in order to prevent overexposure.
Results
We’ve achieved a Click Through Rate (CTR) of 0.09%, which generated a number of new sales. In the campaign’s inaugural month of activity the Cost Per Action (CPA) was reduced by 20%, surpassing the client’s target. February 2013 saw post-click revenue – (generated by both dynamic retargeting and the prospecting campaign) – produce a Return on Investment (ROI) of 272%.
4.22% CTR
80% BUSINESS
60% TRAFFIC
From The Client
“Kavish and team went overboard in suggesting us the UI/UX changes which helped the time spent on the website grow and our business grew further. After seeing the acceptability of our product, we added one more service to the website which was Tour Packages by Travel Guides”. Mr. Gaurav (Director, TOURHQ)
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