Salvation Tree School was launched in 2017 in greater Noida with an aim to provide International Standards of education in Noida Extension. Our job was to design and develop its collaterals, give a communication and setup the website to market it in order to bring admissions to their newly established school.
Challenge
Bring admissions to a newly developed school (which was not fully ready with its infrastructure)
Solution
Starting from the scratch, we gave STS an identity which included logo, communication, website imagery all of which carried out their mission and vision to deliver world class education in Greater noida. Post this exercise, we helped the school in Social media activities, Search Engine optimisation and Digital Marketing Campaign on Google and Facebook. All of our activities were in sync and communicated "Passionately Transforming Lives" well to our Target Group result of which we were able to achieve great numbers in the first year itself.
Results
We’ve achieved a Click Through Rate (CTR) of 0.09%, which generated a number of new sales. In the campaign’s inaugural month of activity the Cost Per Action (CPA) was reduced by 20%, surpassing the client’s target. February 2013 saw post-click revenue – (generated by both dynamic retargeting and the prospecting campaign) – produce a Return on Investment (ROI) of 272%.
89% Goals
80% less Cost
9.22% Organic Conversions.
From The Client
“We invested a lot in outdoor advertising and got nothing, but these guys were genius enough to bring us quality leads and conversions within the first year itself, over 50 admissions were recorded from our activity done online which was a good achievement compared to 5 from the outdoor advertising” Dr. Hepesh Shepherd (Principal Salvation Tree School)
More Case Studies
See all
