Search Engine algorithms are some of the fastest evolving techniques in the present day. One needs to accommodate and adjust to the fast-changing search engine’s way of looking at things in order to remain competitive. Here one needs to formulate and implement clear and strategic methods for Search Engine Optimizations (SEO). As the world is now highly digitized, one cannot even think about the survival, as an industry, let alone grow without a proper digital campaign. An SEO strategy is a must for any serious digital marketing campaign. Here are a few of the things to be considered while strategizing the SEO in near future –
1.SEO + UX:
UX in the context of SEO stands for User Experience. It aims to enhance end-user satisfaction by presenting relevant, quality and informative content related to the product coupled with better accessibility. SEO + UX is a success formula that focuses on designing an attractive design with interactivity in order to create a pleasurable experience. It also emphasizes on optimization of text and images. Along with optimization, SEO+UX stresses on inducing effective navigation and easy to use structure on the website.
2.Clean up bad backlinks:
A large number of backlinks in all sorts of websites, including bad backlinks, can win quick popularity but it is sure to take away all the rankings, even before realizing what went wrong. Usually, unnatural backlinks or forcefully inserted backlinks are linked to poor website quality as it is often interpreted as the website lacking the quality to attract genuine backlinks. Search engines nowadays are quick and highly efficient in detecting the bogus backlinks. They also make sure to punish a webpage for bad backlinks and lowers ranking. Some common places to find bad backlinks are –backlinks in comments, backlinks in unrelated or foreign websites, backlinks in vague or duplicated statements and backlinks in websites with poor and incoherent content. It is imperative that one searches for bad backlinks and cleans them up to maintain a top ranking.
3.Accelerated Mobile Page:
With the advances in smartphone technology and ease they provide, most of the surfing of the world wide web is done through smartphones. As the data speed has increased to level when the nominal speed is in megabytes per second, no one nowadays waits for more than a few seconds to completely load a webpage. So, it is of utmost importance that one develops Accelerated Mobile Pages for a website. An effective and efficient mobile page should be text and image optimized for mobiles and easy to be navigated. Ease and fast loading in mobile page increases click on the link and in turn, enhances ranking.
4.Long Tail Keywords:
Long tail keywords are phrases containing three or more words. As the long tail keywords contain more words, they are very specific to one’s webpage’s content or whatever the website is promoting. Whenever a person looks to buy a specific product, the person keys in a phrase mentioning what specifically she or he wants, including specifications. They usually match the long tailed keywords and these searches have a higher engagement ratio as compared to generic searches with a single keyword.
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